California residents, please click here for PRIVACY NOTICE FOR CALIFORNIA RESIDENTS.

ADLINK Technology Inc. and its affiliates (“ADLINK”, “we”, “our”, or “us”) respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
 

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES

This version was last updated on 26 June, 2023. We may change this policy from time to time by updating this page so please revisit and reread it periodically. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.THE DATA WE COLLECT ABOUT YOU:

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

1. Identity data – first and last name, user name
2. Contact data – address, email address and phone numbers
3. Technical data – Last login, internet protocol addresses, location
4. Usage data – Information on how you use the website
5. Marketing and Communications Data includes your preferences in receiving marketing from us.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
 

IF YOU FAIL TO PROVIDE PERSONAL DATA:

There generally is no negative effect on you if you choose not to provide your personal data. However, where we need to collect personal data by law, or under the terms of an agreement we have with you and you fail to provide that data when requested, we may not be able to perform the agreement we have or are trying to enter into with you. In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
 

2. HOW IS YOUR PERSONAL DATA COLLECTED: 

We use different methods to collect data from and about you including through:
Direct interactions:  You may give us your Identity, Contact and Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• Download products, Whitepapers, On Demand webcasts and register for a webcast
• Request a quote or more information or give feedback
• Create an account on the site
• Subscribe to services or publications 

Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, pixels, server logs and other similar technologies.
Third parties or publicly available sources: We may receive personal data about you from various third parties with whom we have partnerships.
Technical Data from analytics providers based outside the EU.
 

3. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the agreement we are about to enter into or have entered into with you.
• Where we have your consent.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

4.PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/Activity	Type of Data	Lawful basis for processing
To register as a new customer	(a ) Identity (b ) Contact	Consent – Consent requested at the time of registering.  Granular opt-in provided
Process and deliver your request for information e.g. Download products, whitepapers, On Demand webcasts, register for a webcast	(a ) identity (b ) Contact	Legitimate interest – To provide the information requested by the user
To administer and protect our business and our site (inc troubleshooting, data analysis, testing, maintenance, reporting and hosting of data	(a ) Identity (b ) Contact (c ) Technical	Necessary for the legitimate interest of running our business, provision of administration and IT services and network security.
To deliver relevant content and advertisements to users and measure and understand the effectiveness of our marketing	(a ) Identity (b ) Contact (c ) Technical (d ) Usage (e ) Marketing and communications	Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(c ) Technical (d ) Usage	Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a ) Identity (b ) Contact (c ) Technical (d ) Usage (e ) Marketing and communications	Necessary for our legitimate interests to develop our products/services and grow our business.

5. MARKETING

 We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

We may use your Identity and Contact Data to deliver our newsletter, product updates and details on new products to you if you have provided your consent.

You will receive marketing communications from us if you have requested information from us or if you provided us with your details when you registered on the ADLINK website and you consented to receiving that marketing.

OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting our Data Compliance Officer (See Section 12 below) at any time.
 

6. CHANGE OF PURPOSE  

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact our Data Compliance Officer.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.   Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
 

7. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• External Third Parties and other organisations that processes data on our behalf.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

 
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

8. INTERNATIONAL TRANSFERS 

ADLINK is an international company, with affiliates and divisions based outside the European Economic Area (EEA).  As part of our business processes, we may process your personal data by undertaking a transfer of data outside the EEA.  We may also use service providers who are outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield https://www.privacyshield.gov/welcome, which requires them to provide similar protection to personal data shared between the Europe and the US.
   

9. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
 

10. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and as well as applicable legal requirements.

 

11. YOUR LEGAL RIGHTS 

Under certain circumstances, you have rights under data protection laws in relation to your personal data.
You have the following rights in relation to your personal information:

• Right of access – you have the right to request a copy of the information that we hold about you. 
• Right of rectification – you have a right to correct information that we hold about you that is inaccurate or incomplete.
• Right to be forgotten – in certain circumstances you can ask for the information we hold about you to be erased from our records.
• Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
• Right of portability – you have the right to have the information we hold about you transferred to another organisation.
• Right to object – you have the right to object to certain types of processing such as direct marketing.
• Right to object to automated processing, including profiling – you also have the right to be subject to legal protections in respect of automated processing or profiling.
• Right to judicial review: in the event that the Company refuses your request for access. We will provide you with a reason why and you have the right to complain as outlined below.

If you wish to exercise any of the rights set out above, please contact our Data Compliance Officer for further details.
 

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (‘ICO’) on individuals’ rights under GDPR.

If you would like to exercise any of those rights, please:

• Email, call or write to us. All requests should be addressed to our Data Compliance Officer (details below)
• Let us have enough information to identify you
• Let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
• Let us know the information to which your request relates.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
 

12. CONTROLLER AND CONTACT 

The above Privacy Policy is relevant for ADLINK Technology Inc., ADLINK Technology GmbH and ADLINK Technology Ltd. These entities are the controller and responsible for your personal data (collectively referred to as “ADLINK”, “we”, “us” or “our” in this privacy notice.  Our full details are:

Full name of legal entity:           ADLINK Technology Inc.
Data Compliance Officer:          Jeff Chou
Email address:                               privacy@adlinktech.com
Postal Address:                             No. 66, Huaya 1st Rd., Guishan Dist., Taoyuan City 333411, Taiwan

Full name of legal entity:          ADLINK Technology GmbH
Data Compliance Officer:         Roy Wan
Email address:                              privacy@adlinktech.com
Postal Address:                            Hans-Thoma-Straße 11, D-68163 Mannheim, Germany

Full name of legal entity:         ADLINK Technology Ltd
Data Compliance Officer:        Jennifer Chan
Email address:                             privacy@adlinktech.com
Postal Address:                           Suite 1, The HoneycombThe WatermarkGatesheadTyne and WearNE11 9SZ, UK

 Full name of legal entity:        Ampro ADLINK Technology, Inc.
Data Compliance Officer:        Jenny Hung
Email address:                             privacy@adlinktech.com
Postal Address:                           6450 VIA DEL ORO, SAN JOSE, CA 95119-1208, USA

Any change in the Data Compliance Officer or other amendments to the above contact details shall be notified by way of updated revisions to this Privacy Policy. We hope that we can resolve any query or concern you raise about our use of your information so please contact us in the first instance.

In the event that you wish to make a complaint about how your personal information is being processed by the Company, or how any query or concern has been handled, you have the right to lodge a complaint directly with the Information Commissioner’s Office (‘ICO’), the supervisory authority in the United Kingdom (available at www.ico.org.uk).  We would, however, appreciate the chance to deal with your concerns before you approach the ICO.
 

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

In addition to ADLINK’s Privacy Policy listed above, the following sections, this Privacy Notice for California Residents (“California Privacy Notice”), apply to California residents.

To protect the privacy and securities of our customers, employees, applicants and others who reside in the State of California, this California Privacy Notice provides more information about your rights under the California Consumer Privacy Act ("CCPA") (California Civil Code Section 1798.100 et seq.), as amended by the California Privacy Rights Act (“CPRA”) (CCPA and CPRA are collectively referred to as “California Privacy Law”). California Privacy Law provides rights to California consumers to be informed about the collection and use of their personal information, request access to their personal information, request for the deletion of their personal information, and to not be discriminated against for exercising such rights.
 

1. SCOPE

This California Privacy Notice only applies to you if you are a California resident.

This California Privacy Notice applies only to personal Information that we collect, but does not apply to personal information excluded from the scope of the California Privacy Law. By accessing or using our website, services, and/or submitting your information to us, you understand and consent to our collection and use of your personal information as described herein.

 

2. PERSONAL INFORMATION WE COLLECT

We may collect personal information about you when you provide it to us, when we observe it from your actions, when you authorize us to obtain it from third parties, when we obtain it from publicly available sources and for employment and human resource purposes. For example, we collect information that you provide to us when you use our website, purchase our products, apply for our job openings, or choose to receive news, updates, and alerts from us. In the preceding 12 months, we may have collected the following categories of personal information.

 

• Personal identifiers, including, but not limited to, real name, alias, postal address, unique personal identifier (including signature), online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
• Personal information listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), including, but not limited to, physical characteristics or description, telephone number, state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
• Characteristics of protected classes or groups under state or federal law, including, but not limited to, age, ethnicity and race, marital status, gender, military or veteran status, nationality, citizenship, request for care leave for family or self, including pregnancy leave.
• Commercial information, including, but not limited to, records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies.
• Biometric information, including, but not limited to, as fingerprints, health, or medical data.
• Internet or other electronic network activity information, including, but not limited to, browsing history, search history, web cookies, and information regarding a consumer’s interaction with an internet website application or advertisement.
• Geolocation data, including, but not limited to, information used to identify your device location.
• Audio and visual, including, but not limited to, audio, electronic, visual (pictures), thermal, olfactory, or similar information, such as call and video recordings.
• Employment information, including, but not limited to, work history, salary, years on the job, or current and prior employer.
• Education information, including, but not limited to, details about education, school, degrees earned, or information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).
• Inferences drawn from any of the information identified above to create a profile about, for example, preferences and characteristics.

 

Some of the personal information listed above is considered sensitive personal information, including, but not limited to, social security/tax identification number, government identification number, passport number, driver’s license or state identification number, account log-in, precise geolocation, genetic data, financial account, debit card or credit card number in combination with any required security or access code, credentials to access an account, religious or philosophical beliefs, union membership, mail, email and text messages unless the business is the intended recipient of the communications, and racial or ethnic information when required to be collected by law.

3. SOURCES OF PERSONAL INFORMATION

We collect the personal information referenced above from sources which depend on our relationship with you. The information below lists the categories of sources from which we collect personal information.

 

• Directly from you or an individual acting on your behalf.
• Public records, information made available by federal, state, or local government entities.
• Service providers or other third parties that provide data to support offering technology products and services or employment activities such as fraud prevention, completing transactions, supporting our everyday operations, and workforce management.
• Our website.

 

4. REASONS FOR COLLECTION AND USE OF PERSONAL INFORMATION

We collect and use personal information about consumers for the following business or commercial purposes.

To offer and manage products and services, including but not limited to

• Fulfilling or meeting the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.

 

For human resource management, including but not limited to

• Identifying and processing employment applicants, including conducting background checks, and verifying qualifications for employment.
• Administering employee services, including pay/compensation.
• Providing benefits to employees and dependents, including healthcare and retirement plans.
• Managing the health and safety of our employees.

 

To comply with laws and regulations, including but not limited to

• Applicable technology, business, and employment laws.
• For us to evaluate our compliance with employment.

 

To provide security, including but not limited to

• Using of security cameras to protect you and our employees when on our premises.
• Protecting your account if accessed by a new device and by a device in a new area.
• Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
• Debugging to identify and repair errors that impair existing intended functionality.

 

To manage our business and enhance services, including but not limited to

• Using cookies to identify your access device.
• Performing accounting, auditing, and reporting activities and other internal management obligations.
• Complying with our policies, procedures, and contractual or legal obligations.
• Evaluating and engaging in business transactions.
• Contracting with service providers to perform services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
• Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
• Enabling or effecting, directly or indirectly, a commercial transaction.

 

For marketing, including but not limited to

• Communicating with you regarding products and services offered by us, when in compliance with federal and state laws and regulations.
• Use of employee names or images for marketing materials.
• Undertaking internal research for technological development and demonstration. .

 

For other purposes for which we provide specific notice at the time the information is collected. .

5. HOW WE DISCLOSE PERSONAL INFORMATION

We disclose personal information, including sensitive information, about consumers to third parties and service providers. The information below addresses practices in the prior 12 months. The details of the categories of information are detailed in the sections above.

Personal identifiers, including but not limited to

• Vendors and service providers to conduct day-to-day business, including to maintain or service accounts, provide customer service, process payments and transactions, verify customer information, and maintain websites and technology infrastructure.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Vendors and service providers to assist us in protecting your accounts and personal information.
• Government agencies and related third parties as required to comply with laws and regulations.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, accountants, and legal services.
• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.
• Business partners as part of a sale or transfer of business.

 

Personal information, including but not limited to

 

• Vendors and service providers to conduct day-to-day business, including to maintain or service accounts, provide customer service, process payments and transactions, verify customer information, and maintain websites, and technology infrastructure.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Vendors and service providers to assist us in protecting your accounts and personal information.
• Government agencies and related third parties as required to comply with laws and regulations.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, accountants, and legal services.
• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.

 

Characteristics of protected classes, including sensitive race and ethnicity information, including but not limited to

• Vendors and service providers to conduct day-to-day business, including to maintain or service accounts, provide customer service, process payments and transactions, verify customer information, and maintain websites and technology infrastructure.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Vendors and service providers to assist us in protecting your accounts and personal information.
• Government agencies and related third parties as required to comply with laws and regulations.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, accountants, and legal services.
• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.

 

Commercial information, including but not limited to

• Vendors and service providers to conduct day-to-day business, including to maintain or service accounts, provide customer service, process payments and transactions, verify customer information, and maintain websites and technology infrastructure.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, accountants, and legal services.

 

Biometric information, including but not limited to

• Vendors and service providers to conduct day-to-day business, including to verify customer access to accounts.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.

 

Internet or other electronic network activity information, including but not limited to

• A vendor may be used to help aggregate data that is not related to an individual.
• Vendors and service providers to assist us in protecting your accounts and personal information.

 

Geolocation data, including but not limited to

• Vendors and service providers to assist us in protecting your accounts and personal information, such as account monitoring sign-in activity.
• Vendors and service providers to assist with activities for human resources.

 

Audio and visual, including but not limited to

• Government agencies and related third parties as required if requested by law enforcement.
• Vendors and service providers to assist us in protecting your accounts and personal information.

 

Employment information, including but not limited to

• Vendors and service providers to conduct quality control activities.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Government agencies and related third parties as required to comply with laws and regulations.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, accountants, and legal services.
• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.

 

Education information, including but not limited to

• Vendors and service providers to conduct quality control activities.
• Vendors and service providers to conduct activities for human resources related to potential, existing, and former employees.
• Government agencies and related third parties as required to comply with laws and regulations.
• Third parties to comply with legal and regulatory requirements or provide professional services to us, including auditors, , accountants, and legal services.
• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.

 

Inferences, including but not limited to

• ADLINK may use the personal information consistent with this California Privacy Notice, federal, and state privacy laws.

 

7. SHARE OR SALE OF PERSONAL INFORMATION

ADLINK does not knowingly sell, share or use personal information of consumers to third parties as contemplated by the California Privacy Law, including personal information of minors under 16 years of age.

8. RETENTION OF PERSONAL INFORMATION

ADLINK retains personal information (including sensitive personal information) for as long as needed or permitted with respect to the purpose(s) for which it was obtained and consistent with applicable law. In order to determine the appropriate retention period, we consider different criteria, including the sensitivity of the personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, the need for maintaining your personal information to provide you with products and services, and all applicable legal and regulatory requirements.

9. EXERCISING YOUR RIGHTS

As a California resident, you have rights related to the personal information we collect, use, and disclose.

• The right to request, free of charge, the following information covering the 12 months preceding your request:
  • The categories of personal information we collected about you.
  • The categories of sources from which the personal information was collected.
  • The purpose for collecting personal information.
  • The categories of third parties to whom we disclosed personal information.
  • The personal information that was disclosed and the purpose for disclosing the personal information, and
  • The specific pieces of personal and sensitive information we collected about you.
• The right to correct inaccurate information.
• The right to delete personal information, subject to certain exceptions.
• The right to non-discrimination in terms of price or service when you exercise a privacy right under California Privacy Law.

 

10. CONTACT US

Please reach out to us with any questions or concerns you may have about this California Privacy Notice and practices. If you would like to request a copy of our data records or to change, delete or restrict the use of or object to the processing of your personal data that you have previously provided to us, please contact us via email at privacy@adlinktech.com or via telephone at 1-800-966-5200. ADLINK acknowledges and respects our customers’ privacy and will comply with your request as soon as reasonably practicable and consistent with applicable law.

We reserve the right to update this California Privacy Notice from time to time and without further notice. If we make any material changes to the California Privacy Notice, we will notify you through a notice on our website. Continued use of our website or services following posting of such changes and your agreement to be bound by the changes. If you do not agree, you should immediately discontinue your use of our website and services.