The increasing prevalence of high-bandwidth multimedia applications in use over the network, such as video streaming and conferencing, remote education, remote medical services and real-time video analytics, requires providers to upgrade media server performance in order to deliver a high quality user experience. However, general purpose rack servers currently available on the market were not specifically designed for media applications, lacking the required levels of performance and compute density.
In contrast to general purpose rack servers which usually have at most two CPUs and perform software video transcoding, the ADLINK Media Cloud Server is an Application Ready Intelligent Platform (ARIP) for advanced video applications with high density computing performance that is designed from the ground up to meet the technical considerations specific to media servers while being cost-effective and easy to maintain.

The IntelR Media Software Development Kit (IntelR Media SDK) is a cross-platform (Windows
and Linux) application programming interface (API) for developing professional media
applications, including
video editing and processing, media conversion, streaming, playback,and video conferencing.
The IntelR Media SDK is designed to provide the fastest possible performance on IntelR CPUs
equipped with IntelR Quick Sync Video hardware. IntelR Media SDK effectively uses the GPU to offload transcoding tasks from the CPU, significantly accelerating video processing speed and reducing CPU resource loading. Intel Media SDK supports current Intel processors as well as those that will be available in the future. Applications will not need to be redesigned to take advantage of new processor features as they emerge.
The IntelR Media SDK has extensive video processing capabilities, but it does not provide a comprehensive end-to-end solution for media processing tasks. ADLINK MediaManager fills this gap and provides the following functionality: container file operations (mux and demux), Real-Time Transport Protocol (RTP) receiving/streaming, video composition, and processing of
audio elements. Customers developing fully functional media applications will no longer need to write software from scratch to perform these operations.
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Manage Media Processing Challenges in the Cloud Era using ADLINK Media Cloud Server
Media applications are mobile. People want the flexibility to access applications from any device, anywhere, anytime, without compromising quality due to latency or visualization. In order to provide media application flexibility and deal with the explosive growth of video data, digital security surveillance and video streaming service providers are moving their video service applications to the cloud. Video conferencing service providers are following suit, because moving the conferencing server to the cloud makes it possible to share conferencing resources more efficiently. In addition, the introduction of cloud-friendly Web Real-Time Communication (WebRTC) brings the benefit of a pure browser-based, plug-in free client.
To stay ahead of cloud migration in the media market, video service providers must find a way to move their services to the cloud. On the other hand, they must also make efforts to add new eye-catching video services to their cloud-based media products. Therefore, we've seen many fashionable media terms popping out in recent years, such as 4K video, video-based social networking, web-based video conferencing, and cloud-based video analytics. These new video services require a cloud-friendly hardware architecture and faster video processing speed, which present more media processing challenges to the video service providers.
Starting with the introduction of mainstream video service applications, this white paper analyzes development trends and challenges posed to service providers. We'll also introduce the ADLINK Media Cloud Server (MCS-2040) and outline how it works together with MediaManager software to provide a high-performance Application Ready Intelligent Platform (ARiP) for video services, allowing the customer to conquer media processing challenges in the cloud era.
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