ADLINK Technology Gains Leading Mind in Embedded Computing with New VP, Marketing Hire

ADLINK Technology Gains Leading Mind in Embedded Computing with New VP, Marketing Hire

Industry veteran Matthias Huber moves to ADLINK after many years with top competitor

ADLINK Technology, Inc., a trusted global source for embedded building blocks and application-ready platforms, today announced new leadership in its Americas Marketing unit with the addition of industry veteran Matthias Huber as VP of Marketing. He brings over 17 years of experience in embedded computing, with a particular focus on computer-on-module technology and customer-focused solutions. The hire of Huber clearly aligns with ADLINK's goal to establish a majority position in the modular computing market.

"Matthias has consistently found success in each area he's tried his hand, from engineering to business development," said PJ Go, general manager of ADLINK Technology's Americas region. "We're impressed with everything he achieved while with Kontron, and we're confident that Matthias will continue with significant contributions here at ADLINK."

Huber is currently responsible for ADLINK Technology's marketing strategy and for defining customer solution requirements in the Americas region. During his time in the embedded computing industry, he has been deeply involved in creating industry standards and ecosystems. He has worked on both developing technology specifications and integrating those specifications into new and existing product lines. He also achieved above market-rate product adoption and business growth in his areas. Huber started his career in engineering and product management and holds a BE in Engineering, as well as an MBA from Warwick Business School.

According to numbers released by VDC Research, ADLINK Technology achieved the second highest PC/104 market share with its acquisition of German company LiPPERT Embedded Computers GmbH earlier this year, which followed ADLINK's major push into the modular computing segment with the acquisition of AMPRO Computers, Inc., in 2008.


ADLINK Technology is enabling the Internet ofThings (IoT) with innovative embedded computing solutions for edge devices,intelligent gateways and cloud services. ADLINK's products are application-ready for industrial automation, communications, medical, defense, transportation, and infotainment industries. Our product range includes motherboards, blades, chassis, modules, and systems based on industry standard form factors, as well as an extensive line of test & measurement products, smart touch computers, displays and handhelds that support the global transition to always connected systems. Many products are Extreme Rugged™, supporting extended operating temperature ranges, and MIL-STD levels of shock and vibration.

ADLINK is a Premier Member of the Intel® Internet of Things Solutions Alliance and is active in several standards organizations, including the PCI Industrial Computer Manufacturers Group (PICMG), the PXI Systems Alliance (PXISA), and the Standardization Group for Embedded Technologies (SGET).

ADLINK is a global company with headquarters in Taiwan; manufacturing in Taiwan and China; R&D and integration in Taiwan, China, the US, and Germany; and an extensive network of worldwide sales and support offices. ADLINK is ISO-9001, ISO-14001, ISO-13485 and TL9000 certified and is publicly traded on the TAIEX Taiwan Stock Exchange (stock code: 6166).

For more information, please contact our worldwide offices nearest your region.
ADLINK Technology, Inc., Headquarters

9F., No.166, Jian 1st Rd., Zhonghe Dist., New Taipei City, Taiwan 235
Tel: +886-2-82265877
Fax: +886-2-82265717

Ampro ADLINK Technology, Inc.
5215 Hellyer Avenue, #110, San Jose, CA 95138, U.S.A.
Toll Free: +1-800-966-5200
Fax: +1-408-360-0222

LiPPERT ADLINK Technology, GmbH
Hans-Thoma-Str. 11, 68163 Mannheim, Germany
Toll Free: +1-800-966-5200
Tel: +49-621-432140
Fax: +49-621-4321430

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